Tanya Cohn:
I build brands from strategy to shelf.
Brand builder for consumer companies that need clear thinking, commercial instincts, and hands-on execution.
I help lean teams turn promising brands into launches, activations, and commercial growth.
The bridge between brand strategy, retail reality, culture, and growth.
Pallini Lemon Week
I created and led the first-ever Pallini Lemon Week in the U.S., turning National Limoncello Day into an ownable brand platform.
From concept to execution, the platform connected trade, retail, PR, influencers, OOH, digital, events, sampling, and consumer experiences into one recognizable brand moment.
Premium beverage consumer brands.
My work spans brand strategy, new product rollouts, launch planning, trade marketing, retail execution, PR, events, innovation, and commercial growth across Pallini, Galliano, and Fluere. I help take ideas from zero to market.
Clear thinking, calm ownership, and the drive to make things work.
I make complicated things feel clear, actionable, and ready to move.
I care about ideas that can survive the real world.
I move easily between strategy, brand, retail, content, and execution.
I am at my best when something needs to be built from scratch.